The identity, branding and packaging of a new range of Tetley products, 'Good Earth' is currently underway. The new product is organic and is based around 3 principles to display its properties:
- Good for the planet
- Good for others
- Good to you
The 'secret' halo above the 'e' in the logo reflects the product's 'goodness', as do the soft lowercase letters. Not obviously linked to Tetley's, and with a sense of honesty attached to it, I think this product will prove quite popular.
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