Sunday, September 20

Logo illusion

I've always been perplexed by the simple FedEx logo's strong and hidden message - the arrow between the 'e' and the 'x'.
Recently, the cleverness of Amazon's logo was brought to my attention, where the 'a' and the 'z' are connected with an arrow, implying that they sell everything from A to Z.These really are the most effective, memorable logos. Just take a look at the logo for The Guild of Food Writers. Clever illusions within logos are definitely the way forward.

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