I have seen this advertisement, along with numerous other similar ones around the Hyde Park area. They are advertising 118's online menu and instead of being sprayed on the floor in paint (which probably would create some negative publicity for the company), the pavement around the stencil has been cleaned, making the advertisement stand out. I think this is a really clever, unusual way of advertising. It's quirky, unique and memorable; i love that it's not in any way damaging, but in fact the total opposite.
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