OK!

These images feature in the toilets of OK Karaoke in Leeds' City Centre. The images incorporate the logo of the bar into their toilet signs. I think they're really clever, and appropriate.

Tetley's Good Earth

The identity, branding and packaging of a new range of Tetley products, 'Good Earth' is currently underway. The new product is organic and is based around 3 principles to display its properties:

- Good for the planet
- Good for others
- Good to you

The 'secret' halo above the 'e' in the logo reflects the product's 'goodness', as do the soft lowercase letters. Not obviously linked to Tetley's, and with a sense of honesty attached to it, I think this product will prove quite popular.

Logo illusion

I've always been perplexed by the simple FedEx logo's strong and hidden message - the arrow between the 'e' and the 'x'.
Recently, the cleverness of Amazon's logo was brought to my attention, where the 'a' and the 'z' are connected with an arrow, implying that they sell everything from A to Z.These really are the most effective, memorable logos. Just take a look at the logo for The Guild of Food Writers. Clever illusions within logos are definitely the way forward.